The keys to a successful small business are the mission and vision statements of your company. Whether it is a customer, a potential employee, or someone your company does business the first thing they look at is what your company is. If by reading your mission statement they know what you do and how you are planning to get it done, they are more likely to do business with you. Below are some of the tips and tricks to create mission and vision statements that attract more business to your business. To read the full article click here.
What is a Mission and Vision Statement
To make sure that the purpose is crystal clear, organizations need a dynamic mission or vision statement. A mission can be described as a statement that summarizes an organization’s purpose or objectives. Meanwhile, a vision states what a company aspires to be. (Source)
“The buying patterns of a candidate are shifting away from just compensation and moving into what is the mission and vision of the company as it pertains to the values of that individual and why do they want to join.”Rob Allan, VP of Talent and Engagements at Gitlab
1. Be Bold
A mission or vision statement should inspire all who read it and ideally demonstrate a wider impact than just targeting sales.
For a company to make an impact and inspire its workforce, it may need a bold mission that’s bigger than what it makes or sells. Research conducted by EY found that among the most common characteristics of organizations that had a clear purpose were creating value for the customer and positively impacting the wider community. And organizations with a clearly articulated and understood purpose reported better employee satisfaction, customer loyalty, and revenue. (Source)
2. Be Brief
There may be a million things that you think people should know about your company. Mission statements need to be short but also filled with information. Think about the most important things you want people to know about your company. Then come up with a creative way to get that message across.
3. Be Aligned
A mission or vision statement won’t be useful if it’s not meaningful to employees or they can’t connect their job to it. When employees do feel that their purpose is aligned with the organization’s purpose, the benefits include stronger employee engagement, more loyalty, and a greater willingness to recommend the company to others. (Source)
Melissa Marsh, SPHR, SHRM-SCP, is a human resources consultant and founder of HRinDemand, a human resources company in Reno, NV, offering expert guidance and easy-to-use tools to help small businesses with employment regulations, compliance, employee relations, and company growth.
Source: Kim, Susanna. “How to Create a Powerful Mission and Vision Statement for Your Company.” Talent Blog, LinkedIn, 14 Feb. 2022, https://www.linkedin.com/business/talent/blog/talent-acquisition/how-to-create-powerful-company-mission-and-vision-statement?trk=daily-blog-newsletter.